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Multi Generational Product Process Planning |
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What does it do?  | Multigenerational product/process planning (MGPP) is a procedure that helps you create, upgrade, leverage, and maintain a product or process in a way that can reduce production costs and increase market share. A key element of MGPP is its ability to help you follow up product/process introduction with improved, derivative versions of the original product |
Why Use? 
| Most products or processes, once introduced, tend to remain unchanged for many years. Yet, competitors, technology, and the marketplace-as personified by the ever more demanding consumer-change constantly. Therefore, it makes good business sense to incorporate into product/process design a method for anticipating and taking advantage of these changes |
When Use? 
| You should follow an MGPP in conjunction with your business's overall marketing strategy. The market process applied to MGPP usually takes place over three or more generations. These generations cover the first three to five years of product/process development and introduction |
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